La gourmet proudly celebrates its 31st anniversary with the launch of its “A Caring Heart” campaign, a milestone that reflects the brand’s long-standing dedication to both quality craftsmanship and social responsibility. More than a commemoration of three decades of success, this anniversary underscores La gourmet’s continued commitment to giving back to the community and making a meaningful difference in the lives it touches.
Throughout its journey, La gourmet has built strong and enduring relationships with key retail partners including AEON, AEON BiG, Aeon Wellness, House of Presentation, Isetan, Kitchen Shop, La gourmet Experience Centres, Parkson, Seibu and SOGO. These collaborations have been instrumental in strengthening the brand’s presence and reputation for delivering quality cookware and lifestyle solutions.
To mark this significant milestone, La gourmet introduces the “La gourmet Ray of Hope Collection,” a special edition series featuring thermal bottles, lunch boxes, food jars, cookware and more. The collection showcases artwork created by Yaya, a 13-year-old child with autism whose bright and heartfelt illustrations serve as the inspiration behind the design. This collaboration honours creativity while shining a spotlight on the remarkable talents within the special needs community.
In conjunction with the anniversary celebration, La gourmet will donate a portion of proceeds from the campaign to organisations that support children and adults with special needs. The funds will help provide skills development programmes guided by trained teachers to nurture individual talents and support the journey toward independence and sustainable livelihoods. Additionally, contributions will enable the appointment of qualified physiotherapists to improve physical well-being and mobility.
Through this initiative, La gourmet also aims to raise public awareness and understanding of autism, encouraging families to pursue early intervention and professional support. The initiative aims to foster a more compassionate and inclusive society where every individual feels valued.
“As La gourmet celebrates 31 years of growth, we recognise that true success lies not only in business achievement but in the positive impact we create for others,” said Ms. Jean Yeap, Managing Director of La gourmet. “This campaign reflects our belief that every individual, regardless of ability, deserves the opportunity to learn, grow and shine.”
La gourmet invites customers and partners to join in this meaningful celebration. With every purchase made during the anniversary campaign, consumers will be contributing to the empowerment of special needs children and adults, supporting them in unlocking their potential and leading fulfilling lives.
