Bata Focuses on Malaysian’s Urban Youth by Reimagining 200 New Styles for Any Occasion Through Style and Comfort.
Bata Malaysia unveiled its latest authentic, stylish, and experiential experience by kicking off its very own Bata Sneaker Fest 22 through the introduction of its new collection of 200 Styles for Endless Occasions at SneakerLah 2022. This line is introduced to continue Bata’s aim of bringing comfort in its innovations, bringing comfortable new casual styles that cater to everyday lifestyle needs through their most sought-after collections from the brands- North Star, Power, Bata Red Label, and more.
Appealing to the prime prospect’s passion points, Bata wants to deliver an array of styles that are uniquely fun, and visually appealing while creating a positive change in the environment and community. At the same time, Bata is providing these 200 sneaker styles for various occasions that will never burn a hole in consumers’ pockets.
“We are ecstatic to finally bring Sneaker Fest 22 to Malaysia. Being recognized as one of Malaysia’s familiar household brands, we are continuing our promise to deliver comfort, quality, and style. We want to place more focus on catering to our urban youth in Malaysia and we took the direction of launching Sneaker Fest 22 at the SneakerLah 2022 to showcase our never-ending drive and investment in sneakers from the innovation, technology, and fashion aspects. Our design labs in Canada, Italy, and Singapore will continue to bring the best varieties for unlimited occasions with this collection. This collection of 200 styles will cater to Malaysia’s ever-changing lifestyle needs without having to fork out a lot in order to achieve a look that is desired,” said Vaibhav Manrao, Country Manager of Bata Malaysia.
Those who truly resonate with the brand know that Bata has always been at the forefront of championing sustainable fashion. This is proven through its Power Love Ocean series. With an upper made of 100% recycled plastic bottles, plus other recycled content in the midsoles, outsoles, and insoles, Love Ocean is Power’s first sustainable collection that Bata aims to make bigger each season. The brand has also shown immense solid emotional bonding with the people of Malaysia. This track record has since put Bata at the forefront of shoe retailers, winning several awards since its inception in Malaysia. Bata Malaysia has recently been recognised at the Malaysia International Business Awards and a winner of the Bronze Awards in the Putra Brand Awards 2020 which acknowledges various industry players for their branding efforts that have left an indelible mark on Malaysian consumers’ preferences.
Malaysians can now expect a breath of fresh air with Bata’s 200 styles for Endless Occasions. In the next few months, Malaysians can expect something exciting announced with Surprisingly Bata, bringing in a more fashionable line of products and accessories from shoes to bags giving consumers a surprisingly new look and feel.
You can find 200 Styles for Endless Occasions available at all BATA stores, BATA website, Shopee, and Lazada.
