Columbia Asia Group of Hospitals won the Gold Award in the Private Hospital category at the Reader’s Digest Trusted Brands Award 2022 held at the Grand Hyatt Kuala Lumpur yesterday.
“To be acknowledged as a Trusted Brand is indeed an honor as it speaks volumes about how our brand is perceived. We would like to express our gratitude and appreciation to all the consumers who voted for Columbia Asia,” says Columbia Asia Corporate Client Service and Customer Service Vice President, Miss Shumita Chaudhury who represented the private healthcare group in receiving the award.
Trust in the healthcare provider
This Readers Digest Trusted Brand award is not the first win for Columbia Asia in 2022. Earlier in the year, Columbia Asia was awarded as one of 10 Most Trusted Healthcare Consultant Service Providers 2022 by health magazine and portal, Healthcare Insights.
In an industry like healthcare, the trust of the consumer is a vital attribute to have; ahead of skills, facilities and services. People want to be assured that they are making the right choice when deciding on the healthcare matters of their loved ones. Once there is trust, all else will fall into place neatly.
Pushing the brand to be better
When a healthcare company acquires the trust of its patients, it inspires and motivates the staff to push the envelope further. Each medical team will continue to strive to make their patients feel assured, safe and secure at every level of hospital procedure. This positive environment promotes kind vibes and has made Columbia Asia the preferred healthcare choice for many families and businesses.
Columbia Asia may have won awards, but they certainly won’t be resting on their laurels. The brand is always evolving to bring it to the forefront of healthcare. One of the ways for them to achieve this objective is by adding new services and sub-specialties, and by innovating services for customers’ convenience.
Healthcare that is closer to home
One of the innovations to improve access to healthcare services at Columbia Asia refers to Telehealth services and home delivery for medicines. As for development and expansion, this year will be the breaking ground of its latest hospital site in Batu Kawan, Penang.
The hospital group’s mission is to bring its services closer to home by positioning its facilities in the right location for accessibility and efficiency. Batu Kawan in Penang, for instance, is a dynamic upcoming township hence the decision to open a hospital in its vicinity.
On top of that, Columbia Asia recently launched its first dialysis center, located in Klang. A second dialysis center is set to open this year at the Tebrau branch in Johor. Next quarter will be the opening of the first Columbia Asia oncology center, located at the Bukit Rimau branch in Shah Alam.
Voting mechanics
So how were winners selected for the Readers’ Digest Trusted Award? Votes are retrieved from 8000 consumers across Malaysia, Singapore, Philippines, Hong Kong and Taiwan. The rating of each brand is based on Reader’s Digest six key attributes; trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. More than 100 brands were shortlisted from more than 50 categories from various industries.
