It’s no secret – protein shakes are not always the best when it comes to taste and texture. Gritty, gunky, sour and heavy, most of these muscle-building essentials taste as bad as they smell. To add fuel to the fire, most brands are loaded up with artificial flavouring and 0-calorie artificial sweeteners like aspartame, sucralose and saccharin, and the chemical aftertaste is often something that deters consumers from enjoying their post-gym routine drink.
Enter Heal Nutrition, protein shakes that are flavoured with natural flavours and colouring, that come individually packed – convenient, vibrant and fun! Unlike your typical, masculine protein shakes in their bulky tubs, founders Justin Lim & Fibi Cheong created Heal Nutrition after years of their personal love-hate relationship with most protein shakes in the market. Aiming to make protein shakes less intimidating and more enjoyable to consume, they want to break the negative perspective people usually have on protein shakes.
Refusing to accept artificial tasting protein shakes, Justin began finding ways to make his protein shakes more enjoyable. He added coffee, milk and other condiments in the hopes of improving the taste through customisation, but time after time, he discovered that the drink was still not something he would enjoy drinking everyday. That triggered the idea: What if they could flavour their protein drinks with real coffee & tea, instead of artificial flavours and colours? That lightbulb moment led to the opportune birth of Heal Nutrition.
Made from whey protein concentrate, Heal Nutrition contains inulin and citric acid and is also dairy, soy, sugar & gluten-free. On top of that, the protein powders are also Halal-certified, and they even have a vegan option – made from pea protein for those who prefer that.
Striving to continue offering the best in the market, Heal Nutrition even recently rebranded the brand in January, featuring a new logo, new packaging, new formulation and even new flavours such as Passionfruit Punch, Heavenly Matcha, Cafe Latte and Coconut Shake!
“We believe the only way to pull through challenging times is to make difficult changes and say goodbye to things that we were comfortable with. Change, improve, adapt and create greater products and services to serve our customers better. To us, that’s the number rule of survival in business,” says Justin.
Heal Nutrition is one of the top 4 protein shakes brands on Lazada and has sold more than 1 million units across 7 countries – Malaysia, Singapore, Indonesia, Brunei, Taiwan, Hong Kong, and Australia.
With that, we’d like to check your interest to speak with Justin Lim, the co-founder of Heal Nutrition who would be able to explain more about:
- What fuels his passion for healthy living
- The story of how Heal Nutrition came into being and why they decided to rebrand the brand
- Some of the misconceptions surrounding protein shake ingredients
- Ways protein shakes can be incorporated into meals and daily lifestyles – even for people who do not actively work out
- How Heal Nutrition looks to support healthy living among Malaysians
- His hopes and plans for the brand moving forward
More than that, we are thrilled to offer you a special package consisting of Heal Nutrition’s bestselling flavours! If you are keen, please drop me an email with the intended address and addressee, and we will make sure the package is delivered ASAP to your home/office.
Thanks and looking forward to hearing from you soon in regards to this opportunity. Should you require further information, feel free to contact me (fathia@elliotcommunications.com) at 019 443 4420.
About Heal Nutrition:
Say goodbye to gritty, gunky, sour and heavy muscle-building essential drinks; Heal Nutrition Heal is not your usual protein supplement that uses artificial flavours and colours and tastes nasty! Flavoured with real authentic ingredients and sweetened naturally with Stevia Extract with no sugar added, it tastes as good as your favourite cafe but comes with the protein and nutrients you need. Sold across 7 countries – Malaysia, Singapore, Indonesia, Brunei, Taiwan, Hong Kong, and Australia, all Heal Nutrition’s products are Halal-certified, gluten-free and keto-friendly, making it the perfect companion for your healthy lifestyle.
For more information, visit https://healnutrition.co/.
