Malaysia is undergoing a demographic transformation and is on track to become an aged society by 2040, with 14.5 per cent of its population projected to be aged 65 and above. Coupled with increasing life expectancy[1] as our nation progresses towards developed nation status, the financial planning strategies and tools used by Malaysians will need to evolve concurrently.
According to Eric Wong, Chief Marketing and Partnerships Distribution Officer of Prudential Assurance Malaysia Berhad (PAMB), “Longer life expectancy and shifting family dynamics mean Malaysians are no longer planning just for a fulfilling retirement, but also thinking ahead for their children, grandchildren and beyond. Many are finding that traditional financial solutions have not kept pace with these evolving needs. As a result, families and individuals alike are left navigating how best to grow, protect and transfer wealth across lifetimes.”
To help Malaysians prepare for a more secure and fulfilling retirement as well as transfer wealth seamlessly to the next generation, PAMB has launched PRUElite Flex, a first-in-market insurance solution designed to evolve with a customer’s life goals.
PRUElite Flex offers guaranteed annual income (“FlexIncome”) up to age 100, which provides policyholders with a reliable income stream during their golden years, ensuring peace of mind and financial stability. Customers can choose to receive the full sum of their annual payouts, reinvest in professionally managed funds for sustainable growth, or opt for a combination of both—customisable at any time to match their changing needs. In addition, PRUElite Flex also offers a lump sum guaranteed maturity benefit up to 1,500 per cent of annual premium.
Traditionally, wealth transfer in Malaysia has been carried out through wills or trusts. However, family wealth is often complex, with funds tied up in property or businesses. In such cases, PRUElite Flex offers greater flexibility, liquidity and divisibility, making it easier to allocate resources among beneficiaries according to the policyholder’s preference.
Eric added, “As Malaysians increasingly live longer, they’re rethinking how they shape their futures and their families’ futures. They want financial solutions that grow with them, adapt to their changing needs, and help them leave a meaningful legacy. What truly sets PRUElite Flex apart is its Policy Split Option, a pioneering feature in Malaysia that allows customers to split their original policy into multiple individual policies enabling a seamless and structured transfer of wealth to children, grandchildren or other loved ones across generations.”
PRUElite Flex also offers seamless enrolment with no medical questions and financial underwriting, making it accessible to more Malaysians.
PRUElite Flex forms part of Prudential’s suite of high-value insurance solutions that support legacy planning, liquidity needs and wealth structuring for customers who want to protect and preserve their wealth with confidence.
The benefit(s) payable under eligible certificate/policy is(are) protected by Perbadanan Insurans Deposit Malaysia (“PIDM”) up to limits. Please refer to PIDM’s Takaful and Insurance Benefits Protection System (“TIPS”) Brochure or contact Prudential Assurance Malaysia Berhad or PIDM (visit www.pidm.gov.my).
