MBT Shoes, the Swiss-engineered and original physiological footwear brand, is proud to announce the grand opening of its first-ever brand store in Malaysia, fondly named “The Masai Experience.” The store opened its doors at Sunway Velocity Mall today, featuring launch day-exclusive merchandise giveaways to the first 100 customers, cash vouchers, and a chance to win a free pair of MBT Shoes from 3 to 6 August.
Now establishing itself in Malaysia, MBT Shoes marks its expansion into Southeast Asia since 2012, following the successful launch in Singapore—merely the beginning of the brand’s ambition to open 250 MBT stores across Asia within the next five years, following the growing demand for footwear that prioritises both foot health and active lifestyles.
“As we embark on the exciting journey of bringing ‘The Masai Experience’ to Malaysia through our first brand store, we couldn’t be more thrilled,” said Philippe Le Bretton, Group CEO of MBT Shoes. “It’s not just about putting something between your foot and the ground—there’s a whole world of relief when you choose footwear made to withstand what you go through. It’s just as much about your overall well-being as it is about comfort, and we’re immensely proud to have a product that effectively covers those bases.”
Statistics show that 75 percent of Malaysians will experience foot problems at some point in their lives—one out of five people will experience foot issues like pain, stiffness, or aching, with younger generations facing increasing foot-related problems. For those in occupations requiring prolonged standing, the risk of bodily pain, discomfort, and health problems like chronic back pain and musculoskeletal disorders had heightened.
MBT’s revolutionary technology offers a solution that encourages activating muscles in the feet, legs, and core, mimicking the natural walking pattern observed in Kenya’s Masai tribe. The brand’s patented curved-sole technology helps improve posture, reduce joint pain, and increase muscle activation throughout the body. Over 70 independent studies conducted worldwide have confirmed the numerous benefits of curved-sole footwear, including improved posture and balance, increased muscle activation, reduced lower back pain, and enhanced recovery. Furthermore, MBT is a certified class-one medical device in Europe, and the majority of its line is accredited by the American Podiatric Medical Association, highlighting MBT’s commitment to promoting a healthy lifestyle.
MBT Shoes at Sunway Velocity Mall offers a wide range of MBT shoe models designed for specific activities:
- Huracan: Suitable for running, Huracan provides maximum protection and encourages a faster, smoother turnover during runs, enhancing running efficiency and reducing fatigue.
- Modena: Active walkers will find the perfect companion in the Modena shoes. With a low rock sole and breathable upper material, these shoes offer comfort and support with every step.
- Recovery Sandal: Equipped with an MBT ANATOMICAL footbed that supports arches and promotes natural alignment, these shoes are made for individuals seeking comfort and enjoying casual walks.
Get to know “The Masai Experience” at Lot 1-30, Sunway Velocity Mall and discover the transformative benefits of MBT Shoes. Be among the first 100 customers to enjoy exclusive merchandise, cash vouchers, and a chance to win a free pair of MBT Shoes from 3 to 6 August.
For more updates on the in-store giveaway and contest, follow MBT Shoes on Facebook.
