Empowering Malaysians to “Glow Beyond Limits” with advanced body care lotions and high-performance micellar wipes.
LUXE ORGANIX, one of the Philippines’ most beloved skincare brands, has officially launched in Malaysia, marking a significant milestone in its Southeast Asian expansion. Through an exclusive retail partnership with Watsons Malaysia, LUXE ORGANIX will bring its sought-after products to beauty enthusiasts nationwide, available across Watsons physical stores and online platforms.
Main image: Following its Malaysian launch, consumers can now enjoy LUXE ORGANIX’s skincare innovations exclusively at Watsons nationwide and online. Left to Right: Mr. Ryan Uy, International Sales of LUXE ORGANIX, Ms. Joanne Yeoh, Chief Operating Officer of Deanne Trading, Mr. Dennis Chua, Chief Executive Officer of Deanne Trading, Ms. Ana Shalwa, Trading, Senior Manager of Watsons MY, Mr. Eugene T. Yap, Chief Executive Officer of LUXE ORGANIX, Ms. Marjorie Anne A. Torres, Sales and Marketing Director of LUXE ORGANIX, and Ms. Kayla Nikka Polinag, Product Development Head of LUXE ORGANIX.
Built on the belief that healthy skin is the foundation of confidence, LUXE ORGANIX continues to empower individuals to feel confident in their own skin through effective, gentle, and multi-benefit formulations. Safe for sensitive skin, clinically inspired, and suitable for everyday use, consumers can seamlessly integrate their products into their daily self-care routines, achieving healthy, radiant skin without compromising on quality.
“Launching LUXE ORGANIX in Malaysia is an exciting milestone for us and one that reflects the growing demand for effective, accessible skincare across the region,” said Mr. Dennis Chua, Chief Executive Officer of Deanne Trading Sdn Bhd, the exclusive Malaysian distributor for LUXE ORGANIX.
“We are proud to introduce a brand that has earned the trust of millions of consumers in the Philippines and beyond. Malaysian consumers today are increasingly discerning about skincare, seeking products that combine proven ingredients with everyday practicality. LUXE ORGANIX delivers exactly that. Our partnership with Watsons Malaysia allows us to make these products readily accessible nationwide, and we look forward to helping more Malaysians discover skincare solutions that allow them to let their natural glow shine through,” he continued.
Sharing the brand’s vision for its expansion into Malaysia, Mr. Eugene Yap, Chief Executive Officer of LUXE ORGANIX, said, “For nearly two decades, LUXE ORGANIX has grown alongside Watsons in the Philippines, and we are proud to extend this trusted partnership into Malaysia as we continue expanding our presence across Southeast Asia.”
“Innovation has always been at the heart of LUXE ORGANIX. We are excited to introduce our Halal-certified Whitening Serum Lotion Collection, featuring an innovative 3-in-1 formula that combines the benefits of a serum, body lotion and perfume in one product. This is just the beginning of our journey in Malaysia, and we look forward to bringing even more thoughtfully developed skincare innovations to consumers in the years ahead.”
The Malaysian debut introduces two of the brand’s bestselling product lines; the Whitening Serum Lotion Collection and the Micellar Makeup Remover Wipes, offering targeted solutions that cater to a variety of skincare concerns and everyday beauty routines.
Advanced Body Care with the Whitening Serum Lotion Collection
At the heart of the launch is the LUXE ORGANIX Whitening Serum Lotion Collection (RRP: RM32.90), featuring an innovative 3-in-1 formula that combines a serum, body lotion and perfume in a single lightweight formula.
From deeply hydrating and strengthening the skin barrier to helping improve uneven skin tone, reduce the appearance of dark spots and promote a healthy-looking glow, the collection transforms everyday body care into a complete skincare ritual without leaving behind a greasy residue.
The collection comprises three variants that offer tailored solutions to suit different skincare needs:
- Niacinamide + Arbutin Healthy Light – Helps improve the appearance of uneven skin tone and dark spots while supporting a stronger skin barrier.
- Retinol + Gluta Youthful Radiance – Enhances skin elasticity, refines skin texture and reduces the appearance of fine lines while promoting brighter, firmer and more youthful-looking skin.
- Milk + Gluta Gentle Bright – Deeply hydrates and soothes the skin while helping to visibly brighten dull-looking skin, reduce the appearance of uneven skin tone and promote a naturally radiant complexion.
Effortless Cleansing Meets Targeted Skincare
Complementing the body care range are the LUXE ORGANIX Micellar Makeup Remover Wipes (RRP: RM15.90), designed to effectively remove makeup, dirt and impurities while delivering skincare benefits in one convenient step.
The range includes:
Whitening Repair
Formulated with Niacinamide, Vitamin C and Sweet Almond Extract to help reduce the appearance of dark spots and hyperpigmentation while leaving skin refreshed, even-toned, and radiant.
Miracle Solutions
Infused with Niacinamide, Tea Tree and Witch Hazel, this targeted solution delivers oil control and acne-fighting benefits to keep breakouts at bay without stripping the skin of essential moisture.
Whether beginning a skincare routine or winding down at the end of the day, the Micellar Makeup Remover Wipes provide a gentle yet effective cleansing experience without compromising skin comfort.
Exclusively at Watsons Malaysia
From 25 July 2026, Malaysian consumers can shop the complete LUXE ORGANIX launch collection exclusively at Watsons stores nationwide, as well as on the official Watsons Malaysia website and mobile app, making it easier than ever to experience the brand’s trusted skincare innovations.
For more information on LUXE ORGANIX, please visit @luxeorganixmalaysia.
